Driven by convenience and personalization, B2B buyers are flocking to more sales channels to buy the products they need. To build market share, meanwhile, distributors can follow a 3-pronged strategy to become the go-to-supplier in their market Define your strategic goals Develop an operational plan with required business capabilities Optimize...

As the eCommerce space gets even more crowded, brands are competing for profitability and looking for ways to distinguish themselves from their competitors. Managing and presenting products well in front of the customer has become a significant part of this exercise. Customized Attribute Management Superior Category Management Batch Product Modifications ...

With the e-commerce market expected to be worth a whopping $24.3 trillion by 2025, the pressure to venture into the e-commerce space is more than obvious. A powerful e-commerce website can not only aid in reaching more people globally, it can also help ensure the evolving needs of existing customers...

While e-commerce platforms and marketplaces aren’t new, the pandemic is fueling the need for distributors to take a harder look at them. The latest MDM webcast featured Zoro's Tracy Buelow breaking down how distributors can have a successful presence online. Successful e-commerce partnerships require ongoing investments from distributors in order...

In a recent episode of our Wholesale Change series, we discussed the importance of stepping back, looking at goals and objectives, and assessing what is broken with your ecommerce by asking three questions: Are Stakeholders Aligned with Customer Goals? Are Technical Problems Interfering with User Experience? Why Isn’t Marketing Increasing...

NEVER assume people will use your mobile app. NEVER deliver a desktop experience on a mobile device. ALWAYS feature big, rich images that work with mobile. ALWAYS use clear, punchy copy to describe your products. ALWAYS make checkout easy. READ MORE...