24 Jan Get Ready for the Fourth Wave of E-commerce
The Fourth Wave of E-commerce: Why Customer Engagement Is the Key to Profit
E-commerce is entering its fourth wave, where brand manufacturers are going direct-to-consumer (DTC) to reclaim customer relationships and margin control. This shift is key to staying competitive as retail giants tighten their grip on data and profit.
Customer engagement is now the core driver of growth and profitability. Brands that build direct connections, gather insights, and deliver personalized experiences are seeing stronger margins and long-term loyalty. Are you ready for the fourth wave of e-commerce?
The Four Waves of E-commerce
Wave 1 (1990s): E-commerce emerges, basic brand websites.
Wave 2 (2000s): Online shopping becomes mainstream.
Wave 3 (2010s): Retailers leverage data to replace brands with private labels.
Wave 4 (Now): Brand manufacturers go direct-to-consumer (DTC) to regain control.