AI hallucination is often blamed on the model, but the root cause is unclear content authority and weak Digital Asset Management (DAM). When metadata, ownership, versioning, and usage rules are not enforced, AI systems respond to ambiguity with confident but unreliable output. ...

In today’s multichannel landscape, PIM software helps brands centralize product data, streamline updates, and tailor content for different buyers and platforms. It solves common challenges like fragmented SKUs, slow manual processes, and limited personalization....