McKinsey & Company's article was released in June 10, 2022. Like top retailers, the most profitable distributors have detailed end-to-end views of category performance. This helps them manage complexity and supply constraints, keep costs down, and meet customers’ needs while driving profitable growth. But few truly understand how to extract full...

Strategic Finance's article on Revenue Management was released in November 2021. Over the past century, accountants and analysts have been successfully employing management models and establishing causal drivers in partnership with executives to achieve strategic objectives involving costs and investments. This same work can and should be extended to sales and...

A product experience platform focuses on four critically important components that, when used in combination, deliver truly personalized product experiences: Product Information Management (PIM) – Enables you to manage hundreds of thousands of SKUs, UPCs, titles, descriptions, prices, categories and a growing number of new attributes. Digital Asset Management (DAM)...

Product information management is being viewed by enterprises as a foundational means to succeed. Why businesses should consider robust PIM systems?  According to Vandana Singal, Director Solution Consulting, Pimcore: Effortless data import/export Seamless interoperability Product content syndication Vetted and validated data Measuring customer retention and churn rate The final steps to...

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution. Measuring brand equity Measuring customer experience Measuring ease...

As the eCommerce space gets even more crowded, brands are competing for profitability and looking for ways to distinguish themselves from their competitors. Managing and presenting products well in front of the customer has become a significant part of this exercise. Customized Attribute Management Superior Category Management Batch Product Modifications ...