09 May B2B buyers want (and use) multiple digital sales channels
Digital Commerce 360 article was released on May 7, 2024
As businesses blend strategies, EDI and APIs collaborate Today, B2B buyers use about a dozen digital sales channels to engage with sellers, up from just five channels eight years ago.for seamless data exchange across industries.
Today, B2B buyers use about a dozen digitally focused sales channels to engage with sellers. That’s up from 7.5 channels five years ago and just five channels eight years ago, McKinsey says.
Now, buyers may use as many as 11 channels to transact business with a B2B seller. And more of these transactions begin and end online.