Strong mid-year digital sales for distributors are a harbinger of even more B2B ecommerce to come

Modern Distribution Management’s article was released on October 7, 2022.

What do Grainger and Amazon have that most distributors don’t? A deep, rich online catalog.

They give online buyers all the information they need to make a buying decision — extensive product data with supporting details and insights.

And because no distributors have unlimited resources, winners must work smart, not hard, on managing product data.