13 Sep Strong mid-year digital sales for distributors are a harbinger of even more B2B ecommerce to come
Posted at 08:55h
in Altitude
Digital Commerce 360’s article was released on September 9, 2022.
Of the public bellwether distribution companies that break out actual metrics, 2022 won’t be a breakout year for digital sales. But it will accelerate a shift that makes it an even bigger priority to serve an increasingly digital-first customer.
Digital sales, or sales that occur through ecommerce, electronic data interchange, e-procurement, and marketplaces, also for many of these bellwether public distributors is now the (or close to becoming) dominate sales channel.