Strong mid-year digital sales for distributors are a harbinger of even more B2B ecommerce to come

Digital Commerce 360’s article was released on September 9, 2022.

Of the public bellwether distribution companies that break out actual metrics, 2022 won’t be a breakout year for digital sales. But it will accelerate a shift that makes it an even bigger priority to serve an increasingly digital-first customer.

Digital sales, or sales that occur through ecommerce, electronic data interchange, e-procurement, and marketplaces, also for many of these bellwether public distributors is now the (or close to becoming) dominate sales channel.