Get beyond the marketplaces of Amazon, Google and Facebook

Digital Commerce 360’s article on Revenue Management was released in January 2022.

Rather than being “an invisible cog” in an online marketplace operated by a large tech company, B2B sellers should build their own ecommerce portal designed to address the complex purchasing needs of today’s buyers, writes Boris Lokschin.

“I know that not every B2B seller will have the ambition to become the Amazon of their respective industry segment. But the example still stands. My advice to B2B sellers is to think big. You don’t want to be an invisible part of someone else’s marketplace. Go out there and own your future with composable commerce.”