B2B buyers do their homework, survey shows

Digital Commerce 360’s article was released on October 3, 2023

B2B buyers do their homework before making an online purchase. But once they do commit, B2B buyers are placing more frequent orders online, according to results from a new survey of 150 buyers from Digital Commerce 360 and Forrester Research.

  • They want a better online user experience from sellers that makes their jobs easier. And so far, just over a third said they’d grade their user experience an A.
  • Over half of B2B buyers purchase at least daily
  • The majority of B2B buyers come prepared with 55% having done at least significant pre-purchase research by the time they visit a seller