B2B buyers do their homework before making an online purchase. But once they do commit, B2B buyers are placing more frequent orders online, according to results from a new survey of 150 buyers from Digital Commerce 360 and Forrester Research. They want a better online user experience from sellers that...
Here’s delving deeper into what constitutes the best practices in product taxonomy and how to ensure it does not get too taxing for your customers. Visualizing Hierarchies Well ‘Naming’ Is the Name of the Game Automation Is the Best Policy READ MORE...
Marketplaces are growing in popularity. The Top 100 U.S.-based marketplaces recorded 18.7% growth in total gross merchandise value (GMV) in 2021 to reach a record high of $917.79 billion, according to Digital Commerce 360 estimates. READ MORE...
In a day and age where data sources and models are getting increasingly complex, the quality of data and its standardization assumes great importance. With PIM, businesses have a central location for their product information, facilitating efficient data handling and processing. PIM can be beneficial for IT managers across several industries...
Doing what it takes to manage a brand’s products across marketplaces requires a considerable number of tools and a sizeable amount of manpower. Given the various approaches that marketplaces take to product pages, sellers like CPO must dedicate considerable resources to managing SKUs and listings across multiple marketplaces. READ MORE...
What do Grainger and Amazon have that most distributors don’t? A deep, rich online catalog. They give online buyers all the information they need to make a buying decision — extensive product data with supporting details and insights. And because no distributors have unlimited resources, winners must work smart, not hard, on...
Like top retailers, the most profitable distributors have detailed end-to-end views of category performance. This helps them manage complexity and supply constraints, keep costs down, and meet customers’ needs while driving profitable growth. But few truly understand how to extract full value from their assortments. But elevating category management in distribution...
