17 Nov How distributors can measure ecommerce success
Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution.
- Measuring brand equity
- Measuring customer experience
- Measuring ease of use
- Measuring quality of product content
- Measuring customer retention and churn rate
- The final steps to be the go-to vendor