How distributors can measure ecommerce success

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution.

  1. Measuring brand equity
  2. Measuring customer experience
  3. Measuring ease of use
  4. Measuring quality of product content
  5. Measuring customer retention and churn rate
  6. The final steps to be the go-to vendor

 

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