Next-Gen PIM is All About the Experience

A product experience platform focuses on four critically important components that, when used in combination, deliver truly personalized product experiences:

  • Product Information Management (PIM) – Enables you to manage hundreds of thousands of SKUs, UPCs, titles, descriptions, prices, categories and a growing number of new attributes.
  • Digital Asset Management (DAM) – DAM allows you to store, organize, find and retrieve digital images, videos and documents from a centralized repository.
  • Master Data Management (MDM) – MDM is a comprehensive approach to managing critical data to establish a single, trusted view anyone in the organization can use.
  • Product Experience Management (PXM) –  PXM enables you to orchestrate flexible, highly automated marketing and communication processes, allowing for contextual audience targeting and personalized experiences across all campaign categories and sales channels.