19 Jul Category management’s next horizon: How distributors can outperform
Posted at 11:24h
in Keystone
Category Management: How Distributors Can Win in a Demanding Market
As inflation, customer expectations, and product complexity increase, distributors are under pressure to perform. Leading firms are pulling ahead by turning category management into a competitive advantage.
Elevating the role of category managers, and enabling them with better tools, unlocks real margin impact. From private label growth to tighter supply chain integration, modern category management is becoming a core driver of profitability.
Distributors that rethink category management will unlock significant margin and growth opportunities. Those that don’t risk falling further behind as the market continues to evolve.