B2B buyers want (and use) multiple digital sales channels

CXO today.com article was released on May 9, 2024

PIM (Product Information Management) acts as a central hub for managing and distributing product information. It ensures data consistency and accuracy, which is critical for e-commerce businesses, where product data must be precise and up-to-date across all channels. PIM platforms facilitate product data enrichment, allowing businesses to maintain comprehensive product information.

Generative AI has emerged as a transformative technology for e-commerce, with the ability to automate content generation, product data enrichment, and intelligent analysis.