Digital Commerce 360's article on Revenue Management was released in January 2022. Rather than being “an invisible cog” in an online marketplace operated by a large tech company, B2B sellers should build their own ecommerce portal designed to address the complex purchasing needs of today’s buyers, writes Boris Lokschin. "I know that...

Strategic Finance's article on Revenue Management was released in November 2021. Over the past century, accountants and analysts have been successfully employing management models and establishing causal drivers in partnership with executives to achieve strategic objectives involving costs and investments. This same work can and should be extended to sales and...

Customer Think's article on EDI was released in December 2021. By replacing paper-based documents or records such as purchase orders or invoices, EDI allows business users to transact faster, and ultimately transform their ease of doing business. Along with that, it allows businesses to minimize errors, save time and ultimately eliminate...

A product experience platform focuses on four critically important components that, when used in combination, deliver truly personalized product experiences: Product Information Management (PIM) – Enables you to manage hundreds of thousands of SKUs, UPCs, titles, descriptions, prices, categories and a growing number of new attributes. Digital Asset Management (DAM)...

Product information management is being viewed by enterprises as a foundational means to succeed. Why businesses should consider robust PIM systems?  According to Vandana Singal, Director Solution Consulting, Pimcore: Effortless data import/export Seamless interoperability Product content syndication Vetted and validated data Measuring customer retention and churn rate The final steps to...

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution. Measuring brand equity Measuring customer experience Measuring ease...

Driven by convenience and personalization, B2B buyers are flocking to more sales channels to buy the products they need. To build market share, meanwhile, distributors can follow a 3-pronged strategy to become the go-to-supplier in their market Define your strategic goals Develop an operational plan with required business capabilities Optimize...