A product experience platform focuses on four critically important components that, when used in combination, deliver truly personalized product experiences: Product Information Management (PIM) – Enables you to manage hundreds of thousands of SKUs, UPCs, titles, descriptions, prices, categories and a growing number of new attributes. Digital Asset Management (DAM)...

Product information management is being viewed by enterprises as a foundational means to succeed. Why businesses should consider robust PIM systems?  According to Vandana Singal, Director Solution Consulting, Pimcore: Effortless data import/export Seamless interoperability Product content syndication Vetted and validated data Measuring customer retention and churn rate The final steps to...

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution. Measuring brand equity Measuring customer experience Measuring ease...

Driven by convenience and personalization, B2B buyers are flocking to more sales channels to buy the products they need. To build market share, meanwhile, distributors can follow a 3-pronged strategy to become the go-to-supplier in their market Define your strategic goals Develop an operational plan with required business capabilities Optimize...

As the eCommerce space gets even more crowded, brands are competing for profitability and looking for ways to distinguish themselves from their competitors. Managing and presenting products well in front of the customer has become a significant part of this exercise. Customized Attribute Management Superior Category Management Batch Product Modifications ...

With the e-commerce market expected to be worth a whopping $24.3 trillion by 2025, the pressure to venture into the e-commerce space is more than obvious. A powerful e-commerce website can not only aid in reaching more people globally, it can also help ensure the evolving needs of existing customers...

While e-commerce platforms and marketplaces aren’t new, the pandemic is fueling the need for distributors to take a harder look at them. The latest MDM webcast featured Zoro's Tracy Buelow breaking down how distributors can have a successful presence online. Successful e-commerce partnerships require ongoing investments from distributors in order...