How distributors can be the go-to supplier through B2B ecommerce

Driven by convenience and personalization, B2B buyers are flocking to more sales channels to buy the products they need. To build market share, meanwhile, distributors can follow a 3-pronged strategy to become the go-to-supplier in their market

  1. Define your strategic goals
  2. Develop an operational plan with required business capabilities
  3. Optimize the existing ecommerce offering