03 Oct B2B buyers do their homework, survey shows

Posted at 13:19h in Keystone

B2B Buyers Are Going Digital More than half of B2B buyers make purchases online daily. Many rely on manufacturer websites, search engines, and platforms like Amazon Business to guide their decisions. The buying journey is now research-heavy, fast-paced, and digital-first. To win and retain these informed buyers, sellers must deliver a seamless...

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18 Apr Product Taxonomy Best Practices—A PIM Perspective

Posted at 12:23h in Keystone

Effective product taxonomy is crucial for a seamless shopping experience, and PIM software helps ensure products are organized logically, boosting both discoverability and trust. Disorganized categories can confuse buyers and hurt conversions, making a well-structured, intuitive hierarchy essential....

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18 Oct Marketing on Amazon is all about keywords and presentation

Posted at 13:13h in Keystone

With Amazon driving over 40% of U.S. ecommerce, brands must treat it as a core part of their digital strategy. Success depends on optimized product content, precise ad targeting, and tight fulfillment coordination....

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17 Oct A PIM Resolves the Top Five IT Manager Problems

Posted at 12:08h in Keystone

From data silos to compliance headaches, IT managers face mounting challenges in modern ecommerce. A Product Information Management (PIM) system centralizes product data, reduces errors, improves security, and streamlines digital operations....

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14 Oct Managing products across multiple marketplaces isn’t easy, merchants say

Posted at 07:42h in Keystone

Online marketplaces are booming, offering brands massive reach, but scaling across them requires serious operational muscle. Managing listings, inventory, and content across platforms demands both technology and people power....

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07 Oct Strong mid-year digital sales for distributors are a harbinger of even more B2B ecommerce to come

Posted at 09:17h in Keystone

In today’s competitive digital landscape, distributors must manage massive product catalogs with limited resources. Leading companies like Grainger and Amazon stand out because they automate product data management, enabling them to scale efficiently and deliver exceptional online experiences. Here’s how you can do the same....

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19 Jul Category management’s next horizon: How distributors can outperform

Posted at 11:24h in Keystone

As inflation, customer expectations, and product complexity increase, distributors are under pressure to perform. Leading firms are pulling ahead by turning category management into a competitive advantage....

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