The Role of PIM and Feed Management in Ecommerce

In e-commerce, product data is everything. However, over 80% of ecommerce businesses are not confident in their product data. Why? Because they don’t have the tools to help streamline processes.

Most PIMs for e-commerce have product syndication capabilities and allow you to format product data to meet platform requirements.

When you use a PIM and feed management tool together, you have a well-oiled machine where you use a PIM as a central repository to create, manage, and safely store your product information and multimedia. You can then send that content to a data feed management tool and ensure you have optimized content that is customized to meet each specific platform’s requirements.

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