Managing complex HVAC product data manually is slow, error-prone, and costly. PIM solutions streamline this by centralizing and cleansing data, supporting industry standards like ETIM, and ensuring consistency across ERP, ecommerce, and partner systems....

As ecommerce accelerates, brands need both clean product data and efficient distribution to stay competitive. PIM systems centralize and organize product information, while Feed Management tools ensure that data is tailored and optimized for each sales channel....

The Fourth Wave of E-commerce: Why Customer Engagement Is the Key to Profit E-commerce is entering its fourth wave, where brand manufacturers are going direct-to-consumer (DTC) to reclaim customer relationships and margin control. This shift is key to staying competitive as retail giants tighten their grip on data and profit. Customer engagement...

B2B Buyers Are Going Digital More than half of B2B buyers make purchases online daily. Many rely on manufacturer websites, search engines, and platforms like Amazon Business to guide their decisions. The buying journey is now research-heavy, fast-paced, and digital-first. To win and retain these informed buyers, sellers must deliver a seamless...