Is a Company-Operated Marketplace a Game Changer or a Shiny Object?

Should distributors launch their own B2B marketplaces to take on industry titans such as Amazon Business, or are they better off sticking with their traditional business model? That was the central question posed in the latest edition of the MasterB2B “unwebinar” series, which was hosted by Andy Hoar and Brian Beck.

The short answer? It depends.