09 May B2B buyers want (and use) multiple digital sales channels

Posted at 07:49h in Keystone

As businesses blend strategies, EDI and APIs collaborate Today, B2B buyers use about a dozen digital sales channels to engage with sellers, up from just five channels eight years ago.for seamless data exchange across industries. Today, B2B buyers use about a dozen digitally focused sales channels to engage with sellers. That’s...

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07 Nov Distributors wait for better days ahead, but focus on ecommerce

Posted at 12:28h in Keystone

MSC reached a milestone during its 2023 fiscal year ended Sept. 2, surpassing $4 billion in annual net sales for the first time. But ecommerce sales, which account for more than 60% of total sales, slid by 3% year over year in the fiscal fourth quarter. The distributor attributed the...

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03 Oct B2B buyers do their homework, survey shows

Posted at 13:19h in Keystone

B2B buyers do their homework before making an online purchase. But once they do commit, B2B buyers are placing more frequent orders online, according to results from a new survey of 150 buyers from Digital Commerce 360 and Forrester Research. They want a better online user experience from sellers that...

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18 Oct Marketing on Amazon is all about keywords and presentation

Posted at 13:13h in Keystone

Marketplaces are growing in popularity. The Top 100 U.S.-based marketplaces recorded 18.7% growth in total gross merchandise value (GMV) in 2021 to reach a record high of $917.79 billion, according to Digital Commerce 360 estimates. READ MORE...

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14 Oct Managing products across multiple marketplaces isn’t easy, merchants say

Posted at 07:42h in Keystone

Doing what it takes to manage a brand’s products across marketplaces requires a considerable number of tools and a sizeable amount of manpower. Given the various approaches that marketplaces take to product pages, sellers like CPO must dedicate considerable resources to managing SKUs and listings across multiple marketplaces. READ MORE...

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