B2B manufacturers and distributors are integrating ecommerce and EDI into a single, connected transaction layer that spans ERP, warehouse, and supplier systems....
B2B buyers now use an average of 12 digital channels, up from just 7.5 five years ago. Ecommerce sites, mobile apps, chat, and online portals are now part of daily purchasing behavior, driven by convenience and post-pandemic habits....
B2B manufacturers and distributors are navigating a challenging economic landscape in 2023, marked by softening sales and shifting buyer behaviors. Despite a decline in overall revenue, the focus on ecommerce is intensifying as companies prepare for the future of B2B buying....
B2B Buyers Are Going Digital More than half of B2B buyers make purchases online daily. Many rely on manufacturer websites, search engines, and platforms like Amazon Business to guide their decisions. The buying journey is now research-heavy, fast-paced, and digital-first. To win and retain these informed buyers, sellers must deliver a seamless...
With Amazon driving over 40% of U.S. ecommerce, brands must treat it as a core part of their digital strategy. Success depends on optimized product content, precise ad targeting, and tight fulfillment coordination....
Online marketplaces are booming, offering brands massive reach, but scaling across them requires serious operational muscle. Managing listings, inventory, and content across platforms demands both technology and people power....
