11 Jun How Banner Solutions is Using Product Data to Fuel Growth
How Better Product Data Supports Distributor Growth
Banner Solutions has grown its eCommerce revenue by more than 300% since 2020, but bringing together seven acquisitions has also created some data challenges. With more than 200,000 products across 260-plus manufacturer brands, the company has had to address duplicate records, inconsistent attributes and missing product information.
Their answer? Banner Solutions took a more centralized approach to managing product data, bringing records together and standardizing information across its catalog. This is where a single source of truth becomes important: maintaining a consistent, reliable source of product information makes it easier to manage data across systems, improve the customer experience and support continued growth.
Learn how Grey Wolf Systems’ MDM solution, Keystone, a single source of truth for your critical business data.