Banner Solutions has grown its eCommerce revenue by more than 300% since 2020, but bringing together seven acquisitions has also created some data challenges. With more than 200,000 products across 260-plus manufacturer brands, the company has had to address duplicate records, inconsistent attributes and missing product information....

Getting product data ready for distribution can take more work than expected. Manufacturers often provide information in different formats (e.g., spreadsheets, PDFs, incomplete product descriptions, etc.) leaving distributors with the burden of organizing, classifying and standardizing it before products can be listed for sale....