06 Feb Why Your AI Hallucinates (And It’s Not the Model)
Posted at 08:24h
in Keystone
AI Accuracy Starts with Digital Asset Management (DAM)
AI hallucination is often blamed on the model, but the root cause can be explained as unclear content authority and weak Digital Asset Management (DAM). When metadata, ownership, versioning, and usage rules are not enforced, AI systems respond to ambiguity with confident but unreliable output.
AI is exposing gaps in how business information is managed. Without DAM enforcing authority, structure, and lifecycle rules at runtime, AI accuracy will remain out of reach. No matter how advanced the model becomes.
To learn more about our MDM/DAM solution, Keystone.