09 Jul DAM is Only One of Many Systems of Record – Good!

Posted at 10:22h in Keystone

The idea of a single "source of truth" is evolving. Expecting a Digital Asset Management (DAM) system to manage every type of business data is not practical, rather, organizations should define the right system of record for each type of information....

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02 Jul AI Can Describe Your Images. It Can’t Understand Your Business

Posted at 06:04h in Keystone

AI has transformed digital asset management by making it easier to organize and discover images through automated tagging. While these tools can accurately identify what appears in an image, they cannot provide the business context that gives assets real value. ...

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06 Feb Why Your AI Hallucinates (And It’s Not the Model)

Posted at 08:24h in Keystone

AI hallucination is often blamed on the model, but the root cause is unclear content authority and weak Digital Asset Management (DAM). When metadata, ownership, versioning, and usage rules are not enforced, AI systems respond to ambiguity with confident but unreliable output. ...

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