07 Nov Distributors Wait for Better Days Ahead, but Focus on Ecommerce
Posted at 12:28h
in Keystone
B2B Ecommerce in 2023: Slowing Growth, Rising Digital Focus
B2B manufacturers and distributors are navigating a challenging economic landscape in 2023, marked by softening sales and shifting buyer behaviors. Despite a decline in overall revenue, the focus on ecommerce is intensifying as companies prepare for the future of B2B buying.
Companies like MSC Industrial are doubling down on ecommerce investments, upgrading platforms to meet growing demand for digital-first buying. While short-term growth may have slowed, the long-term outlook for B2B ecommerce remains strong.