09 May B2B buyers want (and use) multiple digital sales channels
Posted at 07:49h
in Keystone
B2B Buyers Are Going Digital: Why Multichannel Engagement Matters More Than Ever
B2B buyers now use an average of 12 digital channels, up from just 7.5 five years ago. Ecommerce sites, mobile apps, chat, and online portals are now part of daily purchasing behavior, driven by convenience and post-pandemic habits.
To stay competitive, sellers must prioritize fast, accurate, and user-friendly digital experiences. Those who invest in multichannel strategies and strong ecommerce UX will earn trust, loyalty, and higher conversion rates.