02 Feb City Furniture Boosts Organic Search Traffic with More Product Data
Accelerating Ecommerce Performance with Richer Product Data
City Furniture is driving measurable ecommerce gains by expanding and structuring its product data to better support high-consideration purchases. After upgrading its PIM platform, the retailer tripled its product attributes (from 300 to 900), significantly enriching product detail pages with clearer specifications, use-case details, and merchandising cues.
The result has been increased shopper confidence and a 13% lift in cart conversion rates. The addition of enriching product content has also improved organic search performance by increasing engagement and page authority, helping offset rising paid search costs.
Beyond sales, the enhanced data foundation supports better content marketing, collection building, and campaign planning. Positioning City Furniture for emerging AI-driven search experiences showcasing how product data has become a core growth/sales lever.
Learn about our Master Data Management (MDM) solution, Keystone.