15 Sep The trust gap: why incomplete product information is crushing conversions
Posted at 12:20h
in Keystone
PIM and the Trust Gap: Closing the Conversion Crisis in 2025
As inflation reshapes consumer behavior, Product Information Management (PIM) has become critical to driving conversions. Shoppers now validate every detail before buying, and incomplete or inconsistent data is the leading cause of basket abandonment, returns, and lost trust.
PIM solutions close this gap by centralizing product data, automating validation, and ensuring consistency across every channel. By enriching content with accurate details, reviews, and values-driven attributes, businesses can reduce friction, build confidence, and protect margins.
PIM is more than product management: it is the foundation for trust, conversion, and loyalty in a validation-driven economy.