03 Oct B2B buyers do their homework, survey shows
Posted at 13:19h
in Keystone
B2B Buyers Are Going Digital
More than half of B2B buyers make purchases online daily. Many rely on manufacturer websites, search engines, and platforms like Amazon Business to guide their decisions. The buying journey is now research-heavy, fast-paced, and digital-first.
To win and retain these informed buyers, sellers must deliver a seamless online experience, with strong search, real-time inventory, and intuitive navigation. A high-performing digital infrastructure is no longer optional, it’s a competitive advantage.