13 Oct PIM: Who Should Own Your Product Information Management?

Who Should Own Your Product Information Management (PIM)?

It’s a question we hear often and the answer isn’t always straightforward

The right owner of your PIM isn’t the most technical person on your team. It’s the person who understands your products, your customers, and your market. End to end.

A strong PIM owner should be able to:

• Understand the product inside and out

• Communicate how customers use it and what matters to them

• Translate product details into clear, compelling content

• Align cross-functional teams (marketing, sales, product, eCommerce)

In larger organizations…

This may fall to a team within marketing, product, or merchandising. It is often divided by product line or category.

In smaller companies…

It might be one person wearing multiple hats. Either way, the goal remains the same: ensuring product content tells the right story across every channel.

Is your PIM in the right hands?

Because product information management isn’t just data. It’s how your products are represented in the market.

Want more information?

To learn more about our product information management solution, click HERE.

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