31 Oct PIM Success in 2025: Why Product Managers Are Key
Why Product Managers Are Critical to PIM Success in 2025
A modern Product Information Management (PIM) system is only as effective as the product strategy behind it, and that strategy starts with your Product Manager.
In 2025, distributors and manufacturers leveraging Infor CloudSuite Distribution (CSD), Infor SX.e, and Epicor Prophet 21 (P21) face new challenges in managing, enriching, and distributing product data across multiple digital touchpoints. PIM success now depends as much on strategic leadership as it does on technical integration.
A PIM solution is not just a data tool; it’s the backbone of your product experience. And without a Product Manager guiding that strategy, even the most sophisticated Infor or Epicor integration can fall short of its potential.
The Strategic Role Behind Every Successful PIM
A well-implemented PIM centralizes product data and enables clean, consistent information across systems. But without direction, that data can quickly become fragmented or outdated. Product Managers bridge the gap between technology and business strategy.
They define how product data should be structured, enriched, and shared, answering critical questions such as:
What products are we offering?
Breadth, depth, and variations drive how your catalog is organized within your PIM solution, and how it connects to ERP systems like Infor and Epicor.
Who are we targeting and why?
Market segmentation influences how content is written, tagged, and prioritized for search and sales enablement.
Where will it be sold?
From online marketplaces to EDI-connected distributors and direct-to-consumer sites, Product Managers determine the content standards and attributes required for each channel.
What information is needed to support the sale?
Detailed specifications, high-quality imagery, documentation, certifications, and use-case data, all must be defined and maintained within the PIM.
The Product Manager ensures that every piece of product data supports the broader business strategy, helping both your PIM and ERP systems operate in sync.
Connecting PIM Strategy with ERP Integration
For distributors using Infor SX.e, Infor CloudSuite Distribution, or Epicor Prophet 21, the integration between ERP and PIM is where efficiency and scalability are truly realized.
A Product Manager helps ensure that:
ERP data fields map accurately to PIM attributes.
Product hierarchies are consistent across systems.
Enriched product data flows back into sales and marketing channels.
Updates made in one system are reflected everywhere; maintaining a single, trusted source of truth.
Whether you’re deploying a standalone PIM or integrating one with your Infor or Epicor ERP, success depends on having someone who understands both the data and the decisions behind it. Product Managers translate product strategy into the structure that drives automation, accuracy, and customer experience.
From Product Data to Product Experience
Your PIM system doesn’t just manage data, it defines how customers experience your products. When Product Managers lead the charge, they help transform complex data sets into meaningful product stories that drive conversions and loyalty.
If your organization struggles with inconsistent content, duplicate records, or manual updates between ERP and PIM systems, it may be time to evaluate how much product strategy is influencing your process.
Because strategy drives structure and structure drives sales.
Key Takeaways
PIM success depends on both system integration and strategic leadership.
Product Managers ensure product data aligns with business goals.
Seamless PIM–ERP integration across Infor and Epicor environments reduces errors and improves data flow.
A clear product strategy transforms data management into a competitive advantage.
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