11 Nov Not All Marketplaces Are the Same: Your PIM and EDI Strategy Shouldn’t Be Either

EDI and PIM Across eCommerce Marketplaces

Each digital marketplace has its own expectations, requirements, and workflows. Treating them all the same is a costly mistake.

Here’s how they differ:

Retail eCommerce (Amazon, eBay)

These platforms demand high-quality, consumer-facing content:

SEO-friendly titles, detailed descriptions, rich imagery.

Your PIM must support tailored content by channel.

eCommerce Platforms (Shopify, Adobe Commerce, BigCommerce)

When selling through your own store, brand consistency and content accuracy are critical.

PIM ensures product integrity, while inventory and fulfillment integrations keep operations running smoothly.

Private B2B Marketplaces (Ariba, Coupa, SupplyForce)

Here, EDI is foundational: powering POs, invoices, and confirmations.

Yet PIM still plays a role, ensuring product data aligns with buyer requirements and platform specifications.

What’s the Takeaway?

Each marketplace has different rules. Different buyers. Different content needs.

If your systems aren’t flexible enough to support those variations, you’re not just losing efficiency; you’re leaving revenue on the table.

Want to Learn More?

To learn more about our EDI solution, Partner Connect, click HERE.

To learn more about our PIM solution, Keystone, click HERE.

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