03 Nov PIM vs. MDM: What’s the Difference and Which Do You Need
Posted at 11:50h
in Keystone
PIM vs. MDM: Understanding the Difference
PIM and MDM are easy to confuse, since both exist to keep information accurate across the systems a business relies on. A PIM prepares product content for the channels that use it, while MDM looks after the wider set of records behind the business, from customers and suppliers to the products themselves.
Telling them apart comes down to where the problem starts. Sometimes it’s as small as a retailer receiving a “heel height” attribute on a sweater, and sometimes it’s a mismatch that spreads across every system touching the same record. Knowing which one you’re dealing with decides what to fix first.