Pull Your eCommerce System Back from the Jaws of Defeat

In a recent episode of our Wholesale Change series, we discussed the importance of stepping back, looking at goals and objectives, and assessing what is broken with your ecommerce by asking three questions:

  1. Are Stakeholders Aligned with Customer Goals?
  2. Are Technical Problems Interfering with User Experience?
  3. Why Isn’t Marketing Increasing eCommerce Adoption Rates?