Digital Commerce 360's article was released on October 18, 2022. Marketplaces are growing in popularity. The Top 100 U.S.-based marketplaces recorded 18.7% growth in total gross merchandise value (GMV) in 2021 to reach a record high of $917.79 billion, according to Digital Commerce 360 estimates. READ MORE...

Digital Commerce 360's article was released on October 14, 2022. Doing what it takes to manage a brand’s products across marketplaces requires a considerable number of tools and a sizeable amount of manpower. Given the various approaches that marketplaces take to product pages, sellers like CPO must dedicate considerable resources to managing...

CXO Today's article was released on October 17, 2022. In a day and age where data sources and models are getting increasingly complex, the quality of data and its standardization assumes great importance. With PIM, businesses have a central location for their product information, facilitating efficient data handling and processing. PIM can...

Modern Distribution Management's article was released on October 7, 2022. What do Grainger and Amazon have that most distributors don’t? A deep, rich online catalog. They give online buyers all the information they need to make a buying decision — extensive product data with supporting details and insights. And because no distributors have...

McKinsey & Company's article was released in June 10, 2022. Like top retailers, the most profitable distributors have detailed end-to-end views of category performance. This helps them manage complexity and supply constraints, keep costs down, and meet customers’ needs while driving profitable growth. But few truly understand how to extract full...

Strategic Finance's article on Revenue Management was released in November 2021. Over the past century, accountants and analysts have been successfully employing management models and establishing causal drivers in partnership with executives to achieve strategic objectives involving costs and investments. This same work can and should be extended to sales and...

A product experience platform focuses on four critically important components that, when used in combination, deliver truly personalized product experiences: Product Information Management (PIM) – Enables you to manage hundreds of thousands of SKUs, UPCs, titles, descriptions, prices, categories and a growing number of new attributes. Digital Asset Management (DAM)...

Product information management is being viewed by enterprises as a foundational means to succeed. Why businesses should consider robust PIM systems?  According to Vandana Singal, Director Solution Consulting, Pimcore: Effortless data import/export Seamless interoperability Product content syndication Vetted and validated data Measuring customer retention and churn rate The final steps to...

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution. Measuring brand equity Measuring customer experience Measuring ease...